Development Strategy

Near Market

This product portfolio employs FTP’s core expertise in regulatory affairs and strategic marketing to bring third party products to market in Europe or expand the market share of a third party product through clinical, evidence-based marketing. It generates product sales income from near market projects within 6 to 12 months of acquiring product rights.

The Company has, to date, acquired rights to four products and is in negotiation to acquire rights to three additional products.

To bring these products to market, FTP has established a marketing joint venture vehicle, FTP Medical Limited, with a UK based marketing agency with a track record in market launch and promotion of over the counter products both direct to consumer and through retail channels. The joint venture is structured such that it provides marketing resource at no cost to FTP in return for a share in gross profit.



FTP121

FTP121

A device for the treatment of erectile dysfunction (ED). The Company has secured European rights to patented product from its US parent company which has already launched the product in the US and implemented an innovative and evidence-based marketing campaign for the product which FTP can leverage for the European marketing campaign.

The product has been CE marked in Europe and has been launched through FTP’s JV company FTP Medical and a European Distribution network.

View this product on FTP Medical


 
FTP215

FTP215

A unique combination of three natural products formulated to improve blood flow, increase nitric oxide production and help protect, restore and sustain endothelial function. This is a product which is already marketed in the US and FTP has secured European rights.

A once daily supplement, it can be marketed to all patient groups at risk of vascular endothelial dysfunction. Men at risk for ED (coronary artery disease, diabetes or after prostatectomy) will be the focus for the EU marketing campaign and represents a substantial patient population.

View this product on FTP Medical


In addition to these two products, two further near market product agreements have been signed by the Company and will be brought to market in the course of 2014.